Expanding DEI Efforts Through Focused Branding and Sales

What was happening

Background

Reimagining DEIB is a company that specializes in promoting diversity, equity, and inclusion within organizations by developing tailored strategies, providing training, and fostering inclusive cultures. Before our involvement, the team was struggling with:

Sales stagnation

The company was facing significant challenges in generating sales, struggling to generate and convert leads to meet revenue targets.

Inefficiencies

They struggled with balancing work responsibilities and dedicating enough time to lay the necessary groundwork for growth.

Lack of identity

They had ideas and aspirations, but there was no solid foundation to build upon, making it difficult to move the organization forward.

Lack of direction

There was uncertainty regarding how to move forward, particularly with branding, the website, and operational structure.

What was needed

Challenge

Identity

The team needs a unified vision and a clear sense of purpose, so they can have the confidence to move forward and build upon their work.

Structure

The team needs the necessary tools and structure (including established roles and responsibilities), so tasks are accomplished more efficiently.

Confidence

The team needs to be in a position where they can operate in full sales mode and pursue tangible business opportunities.

Clients

The team needs to be prepped on securing clients to grant them the stability and flexibility required to succeed.

what we did

Our Work

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Myself.

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Our Work

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What was accomplished

Results

2 days

Saved per month on manual data entry

200%

Increase in data accuracy

50%

Faster month-end close

xx

xxxxx

wrapping up

Conclusion

The organization has come a long way from its initial feelings of stagnation and lack of identity. Thanks to our work, they now have a solid foundation, a clear identity, and the operational tools needed to pursue business opportunities.

They are excited about the future, particularly in terms of securing clients and scaling the business through contract work. Our structured approach, support, and the direction we provided have been key to their growth and will continue to influence their path forward. Here's what we accomplished:

Creation of a clear organizational identity

Incorporation of more efficient tools and structure

Increased confidence in their ability to succeed

Direction and accountability

Support and structure

"I feel like I have a business now. I feel like we have a functioning business and I'm excited about what's coming up."

Donna

Co-Founder and CEO

Ready to take your business to the next level?

Yes, I am!